The current situation

One of the biggest greetings card companies in the UK turned over around £73,000,000 in the year ending April 2016.

The business made a massive gross profit of approximately £40,000,000. Their net profits were over £14,000,000 but they paid zero UK corporation tax on this which is becoming a worrying trend across internet-based businesses.

They then retained all profits.

This near two-decade-old company is doing little to support the communities that create and buy their products and contribute to their success.

We want to change that.


The alternative


We All Send Cards (WASC) is a new style greetings card company with a different
vision and different values.

We’re committed to developing a community and giving a percentage of our revenues to:

  • Charities and other good causes
  • Artists, Designers & Photographers
  • Customers & Those who help spread the word about WASC

We’ve been around for about 18 months so now is a great time to help us grow, share in our success and ensure we can make a more positive impact on the world than other greetings card companies out there.

We’re confident it’s going to be a spectacular journey. Are you ready?


How WASC is different


WASC offers customers thousands of stylish greetings cards at prices that are currently
up to 60p per card cheaper than:

  • Moonpig
  • Funky Pigeon
  • Scribbler
  • Thortful

and many other personalised greeting card sites.

We also offer complete freedom to personalise the cards on the inside with text and graphics, and a do-it-for-you service for those who lack time, want a designer to layout their message, or who only have a small screen device available when ordering.

Price comparison accurate as of 15/10/2018.


The WASC community


Perhaps the biggest difference of all is that we are creating a WASC community. This is made up of people from four main groups:

  • Artists, Designers, Photographers
  • Charities and Good Causes
  • People who appreciate art and/or like buying greetings cards

People who want to earn from recommending our services or selling our cardsThere are no joining fees and no ongoing fees, so it’s a free community that exists to benefit its members. What’s more, we will give all our members the opportunity to share in our success via our revenue share programme.


What is the WASC revenue share programme?

We aim to return 75% of our net profit every quarter to our members, based on their contribution to our success through:

  • Buying cards
  • Providing imagery that we sell on cards
  • Referring customers
  • Any combination of the above.

We pay market leading royalties to card creators and make generous donations to good causes. We also offer competitive prices for general customers as well as wholesalers/bulk purchasers.

The majority of the profits we make will go back to the community, not to shareholders or into investors’ pockets.


How the WASC community benefits artists, photographers, and designers

We’ll be giving the people who design greetings cards a chance to build an ongoing income stream. Each designer can have their own page on the WASC website, which allows them to showcase themselves and their card designs.

Get Noticed

We will help promote artists, designers and photographers and assist them in getting their products to market without investment risk, enabling them to sell their card
designs with good income potential.

Buy To Sell

Designers will also have the option to buy their cards in low to medium volumes to sell
themselves. We will provide wholesale pricing from just one card at a time, enabling them to sell their cards online or offline, to friends and family, at craft fairs or on their own website, with a markup that they feel is right.

Earn rewards

Referrals will be key to our success. So much so, that we will be providing a lucrative
“thank you” to those who introduce new customers to our website and new members to
our community.

Generous royalty payments

royalties will be earned for each card sold. Of course, we can’t guarantee sales as that’s down to the tastes of our customers. But designers can earn market leading rates by allowing us to use their designs on our cards. Up to 10 x more than other online


How the WASC community benefits good causes

We’ll be helping charities and good causes by donating a proportion of our sales to them. As a customer, every time you purchase a card you can choose a charity for WASC to donate to. If your chosen charity is not on the list, you can request we add it!

WASC will also enable these charities to use a weblink, so that if anyone visits our site
via that weblink and purchases cards, an additional donation will be made
to that charity for each card purchased.


How the WASC community benefits those who recommend us

We will pay immediate “thank you” payments when we sell cards with your design on or people you introduce to WASC buy cards from us. This payment will be between 75p and £1 for each retail priced card sold, split between the designer, good causes and the person or entity introducing the customer.

We also aim to pay back a vast proportion of our net profit on a quarterly basis to our community through our revenue share payments to those who buy cards, provide card designs or spread the word about the benefits of the WASC community to friends, family, supporters and colleagues.

The level of the quarterly payment is based on the activity of each individual member and the overall sales generated and costs incurred by WASC.

Our revenue share programme is unique to WASC and unprecedented in the greeting card industry. It enables customers, charities, entrepreneurs or anyone who’s looking to generate additional income can do so by sharing the benefits of WASC and the WASC community. You can do this through a unique URL given to you when you register.


Other benefits of WASC

Environmentally Friendly – All our greetings cards are fully recyclable and produced using sustainable card stock and bio-degradable cellophane wraps. We only print cards when they sell. We do not print cards and store them for future use, hoping that they sell, keeping waste to a minimum.

No Advertising Budget – We do not market WASC using paid advertising on Google, Facebook, Bing etc. Instead, we optimise our site for search engine purposes and reward our members generously for introducing new customers and members.

This allows us to divert funds to members of our community, rather than spending money on advertising that will line the already bulging pockets of huge global companies that distribute their income to shareholders.


Some additional information

This is specifically NOT an MLM scheme in any shape or form.

WASC rewards people for buying cards, providing designs which sell, and promoting our site to others.

Revenue share is fairly distributed between new joiners and those who have been supporting us for years.

There is no requirement to build teams, pay fees or buy cards.

In Summary

WASC is here to offer an alternative way for people to buy greeting cards, promoting a
community-based approach. We do this by fairly sharing our revenue our rewards with the people who help make us a success.

We offer a choice of thousands of cards, and you can even design your own at no additional cost. Our cards are competitively priced and are kind to the environment

Now is a great time to join our community. We’re still in our infancy, and exciting (and profitable) times are ahead!

Contact us

Get in contact should you have any questions. We look forward to hearing from you!